Direct Sales Force Justification
A product or service needs to have an Average Selling Price (ASP) of at least $200,000 to justify a direct sales force. Anything less than $200k needs to be sold via partners, channels, or inside sales. This should be helpful in developing business models for start-up companies, particularly in the enterprise software space.
Tags: ASP, Average Selling Price, business model, Rule of Thumb, sales force, Start-up