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	<title>Rules Of Thumbs &#187; Average Selling Price</title>
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		<title>Direct Sales Force Justification</title>
		<link>http://www.rulesofthumbs.com/2007/11/27/direct-sales-force-justification/</link>
		<comments>http://www.rulesofthumbs.com/2007/11/27/direct-sales-force-justification/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 21:24:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[ASP]]></category>
		<category><![CDATA[Average Selling Price]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[Rule of Thumb]]></category>
		<category><![CDATA[sales force]]></category>
		<category><![CDATA[Start-up]]></category>

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		<description><![CDATA[A product or service needs to have an Average Selling Price (ASP) of at least $200,000 to justify a direct sales force.  Anything less than $200k needs to be sold via partners, channels, or inside sales.   This should be helpful in developing business models for start-up companies, particularly in the enterprise software space.]]></description>
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