Click-through rates

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As a rough rule of thumb, click through rates of a typical campaign should be above 0.025% and probably closer to 1%.  Highest click through rates for a broad campaign can be in the 4% range.http://partner.linkedin.com/directads/bestpractices/index.html#performance
http://www.gootheory.com/2006/01/30/what-is-considered-to-be-a-good-ctr/