Click-through rates
Dec 13
Other click-through rate, cpc, ctr, google adwords, online advertising, pay per click, Rule of Thumb No Comments
As a rough rule of thumb, click through rates of a typical campaign should be above 0.025% and probably closer to 1%. Highest click through rates for a broad campaign can be in the 4% range.http://partner.linkedin.com/directads/bestpractices/index.html#performance
http://www.gootheory.com/2006/01/30/what-is-considered-to-be-a-good-ctr/